Multidisciplinary design leader crafting high-impact brand and digital experiences.

Multidisciplinary design leader
crafting high-impact brand and
digital experiences.

Multidisciplinary design leader crafting high-impact brand and digital experiences.

Let's Talk

About Me

Lance Schmittling

Strategic Design Leader

Strategic design leader with over 15 years of experience and an MFA in Graphic Design. I bridge the gap between high-level creative vision and technical execution to build scalable, high-performing brands. With expertise in art direction and development, I specialize in transforming complex business goals into intuitive digital products. I am dedicated to crafting purposeful design that drives engagement and delivers measurable results.

Your Partner in Digital Success

I don’t just create visuals, I architect comprehensive brand strategies that solve complex business challenges. By partnering with stakeholders to align goals with omnichannel marketing and UX strategy, I ensure every touchpoint is cohesive and impactful. I leverage SEO and conversion optimization to help brands thrive in competitive digital landscapes. My approach is collaborative and results-driven, turning your vision into a lasting market impression.

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My Experience

Senior Digital Designer | Henderson Companies

2019 - present

  • Shaped brand identity and creative direction across multiple business units, unifying visual systems across web, email, social, and digital campaigns.

  • Partnered with executive leadership and marketing teams to translate business goals into scalable creative systems and performance-driven campaigns.

  • Bridged design and development, producing responsive emails, motion graphics, and UX/UI experiences that strengthened brand equity across every touchpoint.

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Senior Digital Designer | Henderson Companies

2019 - present

  • Shaped brand identity and creative direction across multiple business units, unifying visual systems across web, email, social, and digital campaigns.

  • Partnered with executive leadership and marketing teams to translate business goals into scalable creative systems and performance-driven campaigns.

  • Bridged design and development, producing responsive emails, motion graphics, and UX/UI experiences that strengthened brand equity across every touchpoint.

Learn More

Web Designer | Storable

2018 - 2019

  • Drove customer acquisition and lead generation for two SaaS platforms through conversion-focused landing pages, campaign microsites, and optimized email experiences.

  • Partnered with product managers, marketers, and developers to transform complex SaaS functionality into intuitive, user-centered design, bridging strategy and execution.

  • Maintained brand cohesion across all digital touchpoints, ensuring visual consistency across integrated marketing campaigns for both platforms.

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Web Designer | Storable

2018 - 2019

  • Drove customer acquisition and lead generation for two SaaS platforms through conversion-focused landing pages, campaign microsites, and optimized email experiences.

  • Partnered with product managers, marketers, and developers to transform complex SaaS functionality into intuitive, user-centered design, bridging strategy and execution.

  • Maintained brand cohesion across all digital touchpoints, ensuring visual consistency across integrated marketing campaigns for both platforms.

Learn More

Senior Designer | NCCT

2010 - 2018

  • Owned creative direction and brand strategy across national certification campaigns, leading end-to-end execution spanning digital, web, print, and video.

  • Spearheaded art direction for video, motion, and multimedia — building a cohesive visual voice that strengthened brand identity and audience connection.

  • Built and maintained scalable visual systems in close collaboration with marketing and development teams, ensuring consistency and clarity across every channel.

Learn More

Senior Designer | NCCT

2010 - 2018

  • Owned creative direction and brand strategy across national certification campaigns, leading end-to-end execution spanning digital, web, print, and video.

  • Spearheaded art direction for video, motion, and multimedia — building a cohesive visual voice that strengthened brand identity and audience connection.

  • Built and maintained scalable visual systems in close collaboration with marketing and development teams, ensuring consistency and clarity across every channel.

Learn More

Core Capabilities

  • 01

    Brand Strategy and Governance

    Leading the end-to-end evolution of brand identity systems to ensure visual consistency and strategic alignment across all organizational touchpoints and integrated marketing campaigns.

  • 02

    Creative Direction and Art Direction

    Spearheading the creative vision from concept to execution, fostering cross-functional collaboration to deliver compelling visual storytelling that resonates with target audiences.

  • 03

    UX/UI and Digital Product Strategy

    Architecting intuitive, user-centric digital ecosystems through rapid prototyping and data-informed design, focusing on accessibility, seamless usability, and conversion optimization.

  • 04

    Omnichannel Marketing Execution

    Driving high-performance digital marketing initiatives by blending aesthetic excellence with technical strategy to amplify brand visibility across social, email, and web platforms.

  • 05

    Motion Design and Visual Storytelling

    Conceptualizing dynamic motion graphics and video content that bring brand narratives to life, enhancing user engagement through interactivity and innovative visual media.

  • 06

    Technical Strategy and SEO Optimization

    Bridging the gap between design and development by leveraging front-end expertise and SEO best practices to ensure digital products are high-performing, discoverable, and scalable.

  • 01

    Brand Strategy and Governance

    Leading the end-to-end evolution of brand identity systems to ensure visual consistency and strategic alignment across all organizational touchpoints and integrated marketing campaigns.

  • 02

    Creative Direction and Art Direction

    Spearheading the creative vision from concept to execution, fostering cross-functional collaboration to deliver compelling visual storytelling that resonates with target audiences.

  • 03

    UX/UI and Digital Product Strategy

    Architecting intuitive, user-centric digital ecosystems through rapid prototyping and data-informed design, focusing on accessibility, seamless usability, and conversion optimization.

  • 04

    Omnichannel Marketing Execution

    Driving high-performance digital marketing initiatives by blending aesthetic excellence with technical strategy to amplify brand visibility across social, email, and web platforms.

  • 05

    Motion Design and Visual Storytelling

    Conceptualizing dynamic motion graphics and video content that bring brand narratives to life, enhancing user engagement through interactivity and innovative visual media.

  • 06

    Technical Strategy and SEO Optimization

    Bridging the gap between design and development by leveraging front-end expertise and SEO best practices to ensure digital products are high-performing, discoverable, and scalable.

Let's build something impactful

together. Reach out to explore a creative partnership.

Let's Talk

©2026 Lance Schmittling. All rights reserved.

Let's bring your

vision to life — reach out today to explore design solutions tailored for you.

Let's Talk

©2026 Lance Schmittling. All rights reserved.