Multidisciplinary design leader crafting high-impact brand and digital experiences.

Multidisciplinary design leader
crafting high-impact brand and
digital experiences.

Multidisciplinary design leader crafting high-impact brand and digital experiences.

Let's Talk

About Me

Lance Schmittling

Strategic Design Leader

Strategic design leader with over 15 years of experience and an MFA in Graphic Design. I bridge the gap between high-level creative vision and technical execution to build scalable, high-performing brands. With expertise in art direction and development, I specialize in transforming complex business goals into intuitive digital products. I am dedicated to crafting purposeful design that drives engagement and delivers measurable results.

Your Partner in Digital Success

I don’t just create visuals, I architect comprehensive brand strategies that solve complex business challenges. By partnering with stakeholders to align goals with omnichannel marketing and UX strategy, I ensure every touchpoint is cohesive and impactful. I leverage SEO and conversion optimization to help brands thrive in competitive digital landscapes. My approach is collaborative and results-driven, turning your vision into a lasting market impression.

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My Experience

Senior Digital Designer | Henderson Companies

2019 - present

  • Collaborative digital designer creating engaging social media content, motion graphics, and web visuals.

  • UX designer, guiding user-centric solutions through wireframing, prototyping, testing, and iterative design.

  • Project manager for multiple design projects, aligning with business goals and user needs.

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Senior Digital Designer | Henderson Companies

2019 - present

  • Collaborative digital designer creating engaging social media content, motion graphics, and web visuals.

  • UX designer, guiding user-centric solutions through wireframing, prototyping, testing, and iterative design.

  • Project manager for multiple design projects, aligning with business goals and user needs.

Learn More

Web Designer | Storable

2018 - 2019

  • Designed and developed engaging landing pages, email campaigns, layouts, and site graphics.

  • Translated UI/UX designs into functional code, defining the application's visual and functional aspects.

  • Crafted compelling logos, illustrations, and motion designs that elevated brand identity and messaging.

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Web Designer | Storable

2018 - 2019

  • Designed and developed engaging landing pages, email campaigns, layouts, and site graphics.

  • Translated UI/UX designs into functional code, defining the application's visual and functional aspects.

  • Crafted compelling logos, illustrations, and motion designs that elevated brand identity and messaging.

Learn More

Senior Designer | NCCT

2010 - 2018

  • Formulated and implemented design standards for NCCT, leading the creative direction.

  • Created web/blog interfaces, site graphics, and multimedia materials to support students and schools.

  • Worked closely with developers to ensure website layout and graphics maintained a cohesive look.

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Senior Designer | NCCT

2010 - 2018

  • Formulated and implemented design standards for NCCT, leading the creative direction.

  • Created web/blog interfaces, site graphics, and multimedia materials to support students and schools.

  • Worked closely with developers to ensure website layout and graphics maintained a cohesive look.

Learn More

Core Capabilities

  • 01

    Brand Strategy and Governance

    Leading the end-to-end evolution of brand identity systems to ensure visual consistency and strategic alignment across all organizational touchpoints and integrated marketing campaigns.

  • 02

    Creative Direction and Art Direction

    Spearheading the creative vision from concept to execution, fostering cross-functional collaboration to deliver compelling visual storytelling that resonates with target audiences.

  • 03

    UX/UI and Digital Product Strategy

    Architecting intuitive, user-centric digital ecosystems through rapid prototyping and data-informed design, focusing on accessibility, seamless usability, and conversion optimization.

  • 04

    Omnichannel Marketing Execution

    Driving high-performance digital marketing initiatives by blending aesthetic excellence with technical strategy to amplify brand visibility across social, email, and web platforms.

  • 05

    Motion Design and Visual Storytelling

    Conceptualizing dynamic motion graphics and video content that bring brand narratives to life, enhancing user engagement through interactivity and innovative visual media.

  • 06

    Technical Strategy and SEO Optimization

    Bridging the gap between design and development by leveraging front-end expertise and SEO best practices to ensure digital products are high-performing, discoverable, and scalable.

  • 01

    Brand Strategy and Governance

    Leading the end-to-end evolution of brand identity systems to ensure visual consistency and strategic alignment across all organizational touchpoints and integrated marketing campaigns.

  • 02

    Creative Direction and Art Direction

    Spearheading the creative vision from concept to execution, fostering cross-functional collaboration to deliver compelling visual storytelling that resonates with target audiences.

  • 03

    UX/UI and Digital Product Strategy

    Architecting intuitive, user-centric digital ecosystems through rapid prototyping and data-informed design, focusing on accessibility, seamless usability, and conversion optimization.

  • 04

    Omnichannel Marketing Execution

    Driving high-performance digital marketing initiatives by blending aesthetic excellence with technical strategy to amplify brand visibility across social, email, and web platforms.

  • 05

    Motion Design and Visual Storytelling

    Conceptualizing dynamic motion graphics and video content that bring brand narratives to life, enhancing user engagement through interactivity and innovative visual media.

  • 06

    Technical Strategy and SEO Optimization

    Bridging the gap between design and development by leveraging front-end expertise and SEO best practices to ensure digital products are high-performing, discoverable, and scalable.

Let's build something impactful

together. Reach out to explore a creative partnership.

Let's Talk

©2026 Lance Schmittling. All rights reserved.

Let's bring your

vision to life — reach out today to explore design solutions tailored for you.

Let's Talk

©2026 Lance Schmittling. All rights reserved.